The Analytics Setup Checklist (So Your Data Actually Works)

Bad tracking = bad decisions. This checklist ensures your GA4, GTM, and conversion tracking are set up correctly from day one. Covers essential events, custom dimensions, cross-domain tracking, and the 5 critical configurations most businesses miss. Used across 100+ implementations. Prevents months of headaches.

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Eddie On Growth

Turn Data Into Revenue

Who am I?

For two decades, I’ve worked across industries as different as manufacturing and financial services, agency work and technology startups. I’ve optimized digital analytics, CRO, growth strategies, and product performance for businesses from early-stage to enterprise.

And here’s what I discovered...

What will you learn?

Ensure every critical user action is tracked correctly
Validate events, conversions, and attribution setup
Eliminate blind spots in your analytics data